I provide a service to the entrepreneurial community on the world wide web by designing customized ads and website headers. My internal standard of performance compels me to ensure the complete satisfaction of every customer. At the same time, I would like every ad developed at this site to enhance, not detract from, the online experience for the browsers who happen upon them. I strive to design ads that are attractive, entertaining, informative or somehow otherwise compliment the page where they reside.
As an Advertising professional employed by one of the largest specialty retailers in the United States, I review a lot of ads and their performance results. All kinds; ads for magazines, the web, newspapers, direct mail, tv, etc., so I've learned a bit about what works and what doesn't.
Generally speaking, most people do not respond well to being badgered, intruded upon, coerced, deceived or manipulated. The web user, more specifically, has expressed a dislike for obnoxious, flashing, loud ads popping up unexpectedly blocking their intended page of view; and especially those that load slowly. They find them annoying and frustrating; not emotions you wish to have associated with your brand or product, I'm sure.
My goal is to achieve each customer's objective by creating ads that successfully convey their key messages and motivate their intended audience to click-through, while not contributing to the 'ad pollution' so prevalent on the web, and in the world, today.
E.M. Lied - Owner
ellamae@live.com